Smoke Free Movies Campaign

Physicians sorting though signed cigarette cartons advocating for smoke free movies (March 2004)

Objective:

To raise awareness of danger of smoking depicted in movies, causing youth to start smoking. To pressure the movie industry to eliminate smoking from movies.

Partners:

• SmokeFree Movies organization
• Local businesses
• High schools and middle schools
• Parents of local youth
• Stanford Medical Center
• LPCH Media Relations
• Stanford Undergraduates
• Elected officials
• Local medical community

Results:

• 300 cigarette cartons and letters signed
• 3 minute segment on local evening news
• Article/photo in San Francisco Chronicle
• Articles in the Mercury News, Palo Alto Daily and Stanford newspapers
• Press conference held on July 21, 2005 at LPCH

In the News:

• "Dear tobacco companies, I'd like my father back" -- Jordan Hubert, Stanford Report (July 27, 2005)
• "Doctors campaign to get smoking off movie screens" -- David Herbert, Palo Alto Daily News (July 22, 2005)
• "Packard Children's Hospital send Hollywood a smoking message" -- Don Kazak, Plao Alto Online (July 20, 2005)
• "Smoke screens: Stanford pediatric residents warn that cinematic cigarettes endanger kids" -- Christopher Heredia, San Francisco Chronicle (March 19, 2004)