Smoke Free Movies Campaign
Physicians sorting though signed cigarette cartons advocating for smoke free movies (March 2004)
Objective:
To raise awareness of danger of smoking depicted in movies, causing youth to start smoking. To pressure the movie industry to eliminate smoking from movies.
Partners:
- SmokeFree Movies organization
- Local businesses
- High schools and middle schools
- Parents of local youth
- Stanford Medical Center
- LPCH Media Relations
- Stanford Undergraduates
- Elected officials
- Local medical community
Results:
- 300 cigarette cartons and letters signed
- 3 minute segment on local evening news
- Article/photo in San Francisco Chronicle
- Articles in the Mercury News, Palo Alto Daily and Stanford newspapers
- Press conference held on July 21, 2005 at LPCH
In the News:
- "Dear tobacco companies, I'd like my father back" -- Jordan Hubert, Stanford Report (July 27, 2005)
- "Doctors campaign to get smoking off movie screens" -- David Herbert, Palo Alto Daily News (July 22, 2005)
- "Packard Children's Hospital send Hollywood a smoking message" -- Don Kazak, Plao Alto Online (July 20, 2005)
- "Smoke screens: Stanford pediatric residents warn that cinematic cigarettes endanger kids" -- Christopher Heredia, San Francisco Chronicle (March 19, 2004)
